Digital Journal audience demographics
Digital Journal is an award-winning, global digital media publication with contributors and readers all over the world. Founded in 1998, Digital Journal reaches 1-3 million people each month.
Visitor location can vary monthly depending on what’s in the news cycle, but the three primary geographies and their respective share of audience are:
- US-based (40-60%)
- Canada-based (10-35%)
- UK-based (5-10%)
In general, the top 10 geographies where readers come from include:
AGE & GENDER
The majority of the audience is older than 35-years-old (54%). The biggest cohort is the 25- to 34- year-old range (31%). The majority of readers are men.
COMPANY SIZE & INDUSTRY
47% of Digital Journal's audience work at companies of 1000+ employees. 44% of the audience work at a company of less than 50 employees. 9% work for a company of 51-200 employees, and audiences primarily work in the corporate and high-tech sectors, followed by manufacturing, finance, media, consumer and transportation.
FUNCTIONAL AREA & SENIORITY
48% of Digital Journal's audience work in media, communications & sales, while 10% identify as entrepreneurs. The balance work in an operational, research, IT or marketing role. 40% of the audience are senior to CXO seniority and 30% are entry-level.